4 Killer Proposal Writing Tips

4 Killer Proposal Writing Tips   

No matter what product or service you might sell, it is always a smart idea to bring a proposal to your sales pitch. You see, all products and services come with different details and making a decision for a customer can be a bit overwhelming.That is why, having a proposal is helpful. Having written information makes it easier to explain to the customer as you can easily demonstrate numbers and features. I want to share these 4 killer proposal tips to give you a leg up on the competition. Are you ready to take your proposals to the next level and gain more customers? Let's get started!   


1- Keep it clean and simple    

Alright, the first thing might seem obvious but it is sadly overlooked by many sales professionals. The first element to a successful proposal is keeping it clean and simple. The more confusing an offer the less likely anyone will buy into it. "A Confused Customer Buys Nothing." (Brian Tracy) Ask yourself, would you ever make a purchase even though you are still confused about it? Probably not. Make sure your proposal is easy to understand and follow. We live in a busy world and nobody wants to take time to try and figure out your offer by flipping through pages of clutter and confusing numbers. Keep it clean and simple.    

2- Focus on the problem you solve not pricing    

People are willing to pay whatever price you are asking as long as they see enough value behind the offer. Make sure that when you write a proposal, you include the pain points the customers may feel. Show the solution you offer. The more value they see, the less they will question your pricing. Proposals have to be kept to the point and only mention what the customer is interested in. A great saying in the sales industry explains that you must always mention the feature to every benefit or don't mention the feature at all. The moment you start talking about things that don't matter to the customer is the moment you lose their attention and interest. For example, don't include a whole excel spreadsheet, just include the numbers that matter. Don't use two pages talking about your company when the customer wants to know what solution you offer. Remember customers are interested in what is in it for them.      

   3- Use colors                          

Do you like to be bored? I bet you don't, and neither do your customers. Imagine yourself having to look through pages and pages of black and white text, and excel spreadsheets. Sound like fun yet? That is why it is crucial to add color to your proposals. When you use colors it adds more excitement for the customer as it will grab their attention, and when used correctly they can tap into emotions of the potential buyer. Make sure you study the colors and use them when and where appropriate.    


4-  Use Testimonials    

Do you like to be the first to try something? Probably not! You see, most people like to purchase a product or service that has already been tested and approved by other customers. I personally don't want to be a risk taker with my wallet and neither do your customers. Make sure that you use testimonials in your proposals to build trust. It is a crucial component of an effective and successful proposal. Just keep in mind: if people hear something they will doubt it, but if they see it they will most likely believe it. That is the way we work as humans. Make sure you offer proof of happy customers. Bonus tip: it is always great to use testimonials that are in the same industry as the potential buyer to whom you are presenting.    

Final words    

Proposals are great when used to display information visually and to help explain products and services to potential buyers. Make sure that you keep them clean, simple and to the point, as well as exciting and professional. Now that you know how to put together a nice proposal, go and present it. Remember that the deal won't close itself, even after following all these tips. If you want your proposal to be effective, you still need to use your sales skills to get the pen on paper to close the deal.  

Thanks for reading!   

Raphael Huwiler